Customer Trust Towards Health Insurance Companies with Reference to Coimbatore City

Abstract

Health insurance plays a critical role in ensuring access to healthcare services, mitigating financial risks, and enhancing overall well-being. In recent years, the landscape of health insurance has evolved significantly, influenced by regulatory changes, technological advancements, and shifting consumer expectations. This study investigates customer trust towards health insurance companies in Coimbatore city, with a focus on identifying factors influencing the purchase of health insurance policies, determinants of customer satisfaction, and major problems faced by policyholders. Using a descriptive research methodology, the study collects primary data through standardized questionnaires distributed to 150 individuals, and secondary data from scholarly publications and industry reports. Key demographic insights reveal that most respondents are female, aged 25-34, hold a master’s degree, have 6-10 years of work experience, and typically come from four-member families. Respondents predominantly work as curriculum developers and face challenges in intergenerational interactions, particularly conflicts over technology usage. The study also explores effective intergenerational collaboration in the teaching sector, highlighting that open communication, mutual respect, and shared learning opportunities are critical for success. Recommendations include fostering cross-generational team projects, establishing learning communities, and promoting peer-to-peer knowledge sharing. Notably, male respondents and those with extensive teaching experience show varying levels of acceptance towards these recommendations.