Consumer Psychological Responses to AI-Enabled Design Frameworks in Technology Marketing

Abstract

Artificial intelligence (AI) plays an important role in the field of consumer psychology. Since AI-enabled tools play a crucial role in marketing, understanding the impact of such tools on consumer psychology is fundamental. In order to shed light on the question at hand, this study will give an explanation of the theory of the matter as well as the current debate regarding AI as it pertains to consumer psychology and marketing intervention. Such a perspective will lead to a good idea for proactive marketing intervention. Hence, the main goal of this paper is to examine the impact of artificial intelligence on consumer psychology in order to formulate a proactive marketing intervention strategy. To this end, the study explores how AI influences consumer psychology through four different perspectives: memory and computational logic, decision-making and cognitive process, neural networks, and social media text mining. This research utilizes a questionnaire survey conducted on the Internet to gather information from 356 subjects and analyze the results using the structural equation modeling method.