The Importance of Communication Strategies in Higher Education: A Case Study of an Ecuadorian University

Abstract

Effective communication is a fundamental pillar of higher education because it facilitates learning, interaction between teachers and students, and the development of academic and social skills. This research analyzes the importance of communication strategies in higher education, using the Dentistry program at an Ecuadorian university as a case study. The main objective was to identify the communication techniques and tools used by faculty and their influence on the Dentistry program at the Salesian University. A qualitative methodology with a descriptive approach was employed, utilizing interviews with faculty and students to obtain a comprehensive view of the communication situation at the university. The results show that the communication strategies applied to Dentistry students are clear, inclusive, and adapted to the students' needs.

The communication model focuses on communication skills such as motivation, regulation, elaboration, and organization of information. Effective communication strategies focus on strengthening communication. Specific aspects to address were defined, and the impact of each strategy was assessed, including increased trust, participation, performance, and inclusion, ultimately reducing dropout rates and fostering greater student engagement. In conclusion, the research demonstrates that implementing and improving effective communication strategies is a key factor in enhancing educational quality at Ecuadorian universities, promoting a more collaborative and dynamic academic environment. It is suggested that institutions prioritize training in communication skills and the incorporation of effective strategies that facilitate interaction among all educational stakeholders.