Sustainable Business Management Through Green Finance, Green Marketing, and Green Accounting: Strategies for Organizational Growth and Environmental Responsibility

Abstract

The linkage of financial management decisions, market strategies, and performance measures to the environment is gaining in importance in sustainable business management. This comprehensive review examines the roles of green finance, green marketing, and green accounting as interconnected mechanisms for supporting organizational growth and sustainability. A narrative review approach was used to synthesize relevant literature on sustainable business models, green investment, environmentally responsible marketing, environmental management accounting, ESG disclosure, and digital sustainability. The review finds that green finance enables capital mobilization for low-carbon technologies, cleaner production, and resource-efficient innovation. Green marketing converts credible environmental performance into consumer trust, brand differentiation, and competitive advantage, while green accounting provides the information infrastructure needed to measure environmental costs, assess carbon performance, and strengthen managerial accountability. Their integration creates a coordinated sustainability architecture that links investment, market value, and environmental performance. The review also identifies persistent challenges, including fragmented regulation, inconsistent reporting standards, weak impact measurement, greenwashing, and limited evidence from emerging economies. Digital technologies such as fintech, artificial intelligence, blockchain, and data analytics can enhance traceability, access, and decision quality, although their effectiveness depends on sound governance and reliable data. The study contributes to the gap by combining three thematic areas into an integrated perspective, and by developing a research agenda which identifies a set of areas for future research; areas that include longitudinal analysis, cross-country comparison, impact metrics that can be standardized, and technology-based sustainable management.