Dinescape of Cafés in The Fifth District of Camarines Sur: Implications for Hospitality Management Teaching

Abstract

This study examined the DINESCAPE of cafés in the Fifth District of Camarines Sur and its implications for Hospitality Management teaching. Specifically, it assessed customers' perceptions of the cafés' physical environment in terms of facility aesthetics, ambience, lighting, table settings, layout, and service staff, and determined the influence of these dimensions on customer satisfaction. A descriptive research design was employed involving 592 café customers. Data were analyzed using descriptive statistics, Analysis of Variance (ANOVA), and multiple regression analysis. The findings revealed significant differences in perceived DINESCAPE quality when respondents were grouped according to age, reason for visiting, and number of visits, whereas no significant differences were found based on dining expenses. Furthermore, facility aesthetics, service staff, lighting, layout, and table settings were identified as significant predictors of customer satisfaction, underscoring the importance of the physical dining environment in shaping customers' café experiences. The findings provide empirical insights that can enrich Hospitality Management teaching by supporting the integration of café design evaluation, customer experience analysis, and service environment assessment into classroom instruction, laboratory activities, and experiential learning, thereby strengthening students' understanding of contemporary café operations and customer-centered service management.