Green Tourism Model in Developing Sustainable Tourism in Lake Toba Super Priority

Abstract

Sustainable tourism in the super priority of Lake Toba will be optimal if green tourism in the super priority of Lake Toba is developed properly. This study aims to analyze the right green tourism model to develop sustainable tourism in the super priority of Lake Toba. The analysis model used is path analysis and Sobel Test with analysis tools, namely Structural Equation Modelling with the help of Amos version 24.0. The results of the study found that tourist destinations have a positive and insignificant effect on the profitability of Lake Toba super priority tourist attractions. Green Tourism Product has a positive and insignificant effect on the profitability of Lake Toba super priority tourist attractions and Green Tourism Product has a positive and insignificant effect on tourist satisfaction in Lake Toba super priority tourism. In addition, all direct influence hypotheses in this study are accepted.