[1]
A. Rupaveni, Vandana Samba,. Nagunuri Srinivas, A. Pranith Reddy, Navyatha.S, “Metaverse Marketing Stimuli and Consumer-Based Brand Equity: The Mediating Role of Virtual Brand Experience among Indian Extended Reality Users”, IJSE, vol. 41, no. 18s, pp. 374–388, Aug. 2026.