Mankeshva saini, Amit Kumar Gupta, Jayashree Deka, Kunjalata Kalita, Madhuri Shejal, Hem Ahuja, Amit Singh Rathore, Nayyar Parvez 2026. The Impact of Artificial Intelligence and Predictive Analytics on Consumer Behavior and Marketing Performance in the Digital Economy. International Journal of Special Education. 41, 11s (May 2026), 1254–1260.